Marvel at the city’s many iconic buildings and palaces, immerse yourself in culture at one of the 170 museums and relax amidst the natural beauty of the Royal Parks.
Take a spin on the London Eye to experience spectacular views of the city's skyline and get a unique perspective on iconic London landmarks like Big Ben, London Bridge, Westminster Abbey and the Hungerford Bridge.
The world's foremost fashion destination, London is a shopper’s paradise: from flea markets and vintage shops to luxury department stores like Selfridges and Harrods, the options are endless.
Many famous films have used the city as a backdrop, follow in the footsteps of James Bond or Harry Potter with a guided tour.
Londoners love to eat. Tuck into innovative fare on the city’s trendy street food scene or treat yourself to something really special at one of London’s many Michelin star restaurants.
Did you know? There are more than 230 theatres in London. Watch a musical in the West End or head to the Globe Theatre to see Shakespeare’s plays performed as they would have been in Tudor times.